Sweet Squared

Sweet Squared has been ‘Serving the Pro with Love & Respect’ since 2006. What does that mean?

S2 partners with YOU the professional to deliver only the best and most innovative brands and products to the UK & ROI. All of our brands are exclusively sold through the professional, meaning you will never see them on the high street!

We were founded and driven by the Desire to Inspire. Our team is made up of hair and beauty professionals that exude passion for our industry so it’s easy to understand why we are utterly smitten with what we do and why our sole aim is to honour and ‘Serve the Pro with Love & Respect!’