The Wady Company

The Wady Company – Fresh thinking for growing your hair & beauty brand

“Around 95% of a brand’s growth strategy will work everywhere, but the key to success is that last 5%. Understanding local and cultural nuances is the difference between just existing in a market or truly connecting with it.”

Experts in brand building, sales expansion and creating long-term business relationships. The Wady Co has the knowledge and experience you need to strengthen existing global business and expand into new territories.

From simply reviewing and advising on your growth plans to creating detailed brand development strategies, The Wady Co offers a wide range of bespoke services for effective product launches and strong, long-term brand growth.

Holistic
With years of experience, we have learned that the best way to get long-term, sustainable and strong results is by taking a holistic approach to working relationships.
A business partnership is not just about what you want for your brand, but what all the stakeholders want as well. Whether that’s the distributors, retailers, end-users or the wider market, understanding and considering everyone’s goals, their concerns and abilities enables you to build strong relationships, built on mutual respect and trust.

Patience & Planning
Everyone believes their product or brand will be – or should be – a runaway success, but the ‘echo-chamber’ of your own targets or successes can easily lead to assumptions in how to approach new markets. Poor choices can take years to put right and seriously damage your chances of success. Taking time to really understand the market and develop a long-term strategy will always deliver better, stronger and more realistic results.

People Matter
Hooked on data, internet research and online analytics, it’s easy to forget that real human people are important to sales success. Consumers aren’t just statistics, they are people, so too are distributors, sales teams, retailers, hair and beauty professionals. The world of commerce has changed with a lot less need or opportunity for personal interactions, but a strong personal connection with your partners and your stakeholders builds trust and respect – crucial for developing a long-term belief in, and commitment to your brand.